It is the dream of every angler to catch bigger fish, capture more fish, and most importantly, enjoy fishing to his or her heart's content. Lucky Craft is in the business of developing lures that will make your dreams come true. Better lures are those that can help the user achieve more of those dreams. Better lures should also provide a more exiting experience. Do you remember the trembling of your legs when you caught your first fish, back when your were a kid? Do you remember the day you pulled that gigantic fish out of water? We want to create lures that let you relive these great moments. That's the philosophy of development of Lucky Craft. Lucky Craft's lures will continue to take on newer, bigger challanges to help anglers realize their dreams.